You Tube

The RIGHT purpose & the RIGHT people

• Create video ‘briefs’ to enhance messages (text) on other social media
• Show video of CLC projects from beginning to end – so that the partners can see this
• Extended announcements – for example promoting a book club event by video (simple video of the book title and an animated introduction)
• Document projects for purposes of evaluation and archiving the history of the CLC
• Create a ’Programs Offered’ video. Find volunteers – target specific program needs. Promoting this will also attract participants
• People read so much that they appreciate the passive way of getting a point visually.  A message is captured and communicated in a brief and powerful way
•  Reaches a mass audience, could never speak individually to this great a number of people
• Useful tool for presentations at partner or community kiosks

  

The WRONG purpose & the WRONG people

• Caution should be exercised in posting images of students etc. as permission may be necessary.  Be aware of privacy laws and practices of School Boards
• Coordination of Action Plans of Partner and Theory of Change would determine timing of posting of videos etc
• Content providers may request packaging of their product in You Tube format to be viewed through the network

 

Tips for Newbies

• Plan out sufficient time
• Tap into student videographers and other IT masters already in your schools

Resources & Explorations 

•  iMovie
• You Tube (Key word search ‘How to use You Tube’ and ‘You Tube and non profit organizations’ and ‘Effective messages through video’ etc.)
• You Tube is the second biggest search engine.
• LEARN Quebec offers video production workshops as PD to schools.
• Youtube for nonprofits 
• The CLC YoutubeChannel is CLCQuebec1 (you can get the password from PRT members if you want to add to the channel).