The RIGHT purpose & the RIGHT people
- Keeping our partners informed
- Means of getting information to a specific group
- Timely posts
- Post as much or as little as you want
- Can include a variety of multimedia
- Extremely customizable
- Linking to external sites
The WRONG purpose & the WRONG people
- Trouble reaching the older population
- Not as immediate as twitter or facebook.
- Not everybody reads blogs
- Have to show people that it’s worthwhile
Tips
for Newbies
- Use your blog space to highlight partners
- Don’t be afraid of it. Take the time to learn it
- User friendly
- Start with blogger
- Keep track of your statistics (good for feedback)
- Reuse content from newsletters, conferences, etc.
- Link other social medias to the blog (twitter, facebook, pinterest, etc.)
- Google- “keywords” like non-profit blogs for helpful tips
- Wordpress (for more advanced)
Resources
& Explorations
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